According to Aristotle, you need 3 things to convince people:Ethos – people need to like and respect you; Pathos – you need to appeal to their emotions; and Logos – you need to appeal to their reason.
As it turns out however, Ethos and Pathos might just be enough.
In this 1976 experiment, Batman actor Michael Fox, in the guise of Dr. Myron L. Fox, presents absolute nonsense to a group of experts… and fools them. Fifty-five psychiatrists, psychologists, educators, graduate students, and other professionals all gave him overwhelmingly positive reviews. How did he do it?
I’m not a great fan of anyone speaking nonsense, however the Dr. Fox Effect illustrates just how important Ethos and Pathos are. If you cannot connect with your audience AND appeal to their emotions, your presentation will probably be boring, ignored or forgotten.